Balaji Hoisery / About Us

About Us

Balaji Hoisery / About Us

About Us

25+
Years of Retail Legacy
30+
Trusted Partners
1000+
Trusted Customers
99%
Women Staff Only
10+
Stores All-round

About Balaji

Balaji Hosiery XLU is a women-first retail destination founded in 1999 with a clear purpose to create a comfortable,respectful space for women to shop for their everyday essentials.

From innerwear and nightwear to comfort-led categories, every collection is thoughtfully curated to reflect quality, fit, and trust.

Over the years, the brand has grown into a reliable name across Hyderabad, serving generations of women with care and consistency.

Our Experience

At Balaji Hosiery XLU, retail is designed around how women feel. From welcoming store layouts to organised product displays and trained female staff, every detail is created to offer ease, privacy, and confidence.

Our women-only focus ensures a calm, supportive shopping environment where guidance is empathetic, never overwhelming.

The experience is personal, thoughtful, and built to make every visit comfortable.

Our Purpose

Our purpose is to empower women through comfort and care in their everyday lives.

We believe that intimate shopping should feel safe, simple, and positive. By carefully selecting products that support women across different stages and lifestyles, and by creating respectful retail spaces.

Balaji Hosiery XLU aims to transform routine purchases into moments of reassurance and confidence.

Our Vision

We envision Balaji Hosiery XLU as India's most trusted women-led innerwear and nightwear destination.

As we grow, our focus remains on thoughtful expansion, digital integration, and evolving product categories that align with modern lifestyles.

Rooted in trust and quality, our vision is to continue serving women with consistency, empathy, and long-term value.

Our Trusted Partners

Our Journey

The Foundation
1999

The Foundation

Balaji Hosiery XLU was established with a single store and a powerful belief that women deserve a comfortable, respectful, and trustworthy space to shop for their intimate essentials.

From the very beginning, the focus was clear: women-first retail built on empathy and quality.

Growing with Customer Trust
2003–2008

Growing with Customer Trust

As word-of-mouth and loyalty strengthened, the brand expanded steadily across key locations in Hyderabad.

Balaji Hosiery XLU became known for consistency, genuine guidance, and a dependable assortment that women could return to time and again.

Shaping Category Leadership
2010–2015

Shaping Category Leadership

This phase marked a defining shift from a trusted store to a category leader.

The brand curated one of the widest selections of women's nightwear and lingerie, partnering with reputed national and global brands while refining store experience and service standards.

A Thoughtful Retail Destination
Today

A Thoughtful Retail Destination

With 11 outlets spanning over 22,000 sq. ft., Balaji Hosiery XLU stands as a leading women-only retail destination.

Every store reflects comfort-led design, trained female staff, and carefully selected collections that cater to women across ages and life stages.

The Next Chapter
Future Vision

The Next Chapter

The future is focused on purposeful growth expanding into premium malls and high streets with strengthening digital presence. Evolving categories like loungewear, swimwear, and comfort-led essentials.

Always rooted in trust, always centered around women.

Face Behind The Balaji Hosiery

Mr. Deepak Agarwal

Mr. Deepak Agarwal

His vision is to create a one-of-kind, enriching retail experience that empowers every Indian women through thoughtful design, curated products and trust.

Why Choose Us?

Exclusively Focus On
Women Lingerie
Largest Lingerie MBO
In India
Widest Nightwear
Collection
Expert Female
Staff

Find a Store Near You

Step into our world and experience comfort, quality, and style firsthand. Search for a store near you to explore our latest collections and get personalized assistance at your nearest location.

Need Help Visiting Our Store?

  • Unable to find the nearest store location
  • Need assistance with directions or parking
  • Questions about product availability
  • Support for bulk or special requests
  • Help with placing an order before visiting the store
  • Guidance on ongoing offers or promotions

Before You Visit Our Store

  • Store timings may vary by location
  • Some collections are available at select stores only
  • Peak hours: 5 PM – 9 PM (Weekends)
  • All prices are same online & in-store
  • Exchanges accepted as per store policy
  • Friendly staff to support your visit